Working constantly in the insurance business online, face me daily with the questions: How can I trust an insurer online? How can I trust an offshore insurer? How do I know claims will be paid? Who else bought from you? And many more questions, all aimed to satisfy the hesitation online customers have.
I find few types of customers online:
"The Natives": those that the internet is their natural habitat: they look for info online, they shop online, and usually make payments online. Their questions are usually not posed. They either find answers online (searching the web for confirmations and verifications, looking in the FAQ, "playing" with the options the website provides them with). They either buy from you or not. It is very difficult to change their decision; however, they are the majority of our customers.
"The Seekers": these are people who use the internet as a supporting tool. Usually, they will buy from other sources: insurance agents or brokers, phone or direct insurers. The internet serves them as an additional ground for finding information: comparing rates, seeing the alternative. They are rarely our customers. If we want to acquire these people as policy holders, we need to establish physical contact – not by email: telephone conversation may help.
"The Hesitants": These are not "Natives", but they search the internet for possible solutions. They may do that because they do not have other option. They buy sometimes – but they have a lot of reservations, and many questions. Their experience in using the internet is a bit limited, and they need further guidance and assistance.
The entire Customer Support Operation is created to support the "Hesitants". It is difficult, and we know that failing to satisfy them cause a major headache: they spread the word that we are no good – only because they try to justify why they did not buy – or succeed to buy.
Not every person can buy online. I mean not only those who do not go online to search for a possible solution, but those who do search and in need of a solution.
I tend to define the place of the Offshore Online Insurers as a "Solution Not Available At Home".
If you can get a similar policy from your next door insurance provider – agent, broker or carrier – go ahead and do it. Even if you can get a cheaper deal online, there is no substitute for the local provider. Most of the local providers have online options anyway, so if you want it online – you can take it from the comfort of your living room.
Offshore Providers are better used when the solution is not available in your homeland. You should than examine your needs and try to buy a policy that first meet your needs, and then try to make gradual payments, to ensure you are covered for the premium you paid time wise.
Monday, July 27, 2009
Sunday, July 26, 2009
Argues about online insurance for kids - where are the parents?
In the past decade I followed endless number of policies offered on the web for kids: life, severe maladies, accidental covers - and micu more.
In the past week, I followed the publications about kids being murdered by their parents. This was much more frustrating and sad.
Yesterday, I read in details a murder case of a child, 3 years old, that was allegedly murdered - because the father had a dispute with his wife.
Knowing that it is only the tip of the iceberg - as there are millions of kids suffering from their parents behaviour in more than one way - gives a new perspective to the concept "Care", Parents", "Love" - and responsibility.
Do we as a society do enough to fight this issue?
Probably not.
And those families that are "OK"? Are they doing what is needed to take care of their kids?
I can tell you that even among good, loving and caring families the need to protect the kids doesn't always come first, and many kids are exposed to health, accidental and other risks, and their parents will not spend the money required to acquire the right protection they need. And most of the time it means only as low as $1 a day...
In the past week, I followed the publications about kids being murdered by their parents. This was much more frustrating and sad.
Yesterday, I read in details a murder case of a child, 3 years old, that was allegedly murdered - because the father had a dispute with his wife.
Knowing that it is only the tip of the iceberg - as there are millions of kids suffering from their parents behaviour in more than one way - gives a new perspective to the concept "Care", Parents", "Love" - and responsibility.
Do we as a society do enough to fight this issue?
Probably not.
And those families that are "OK"? Are they doing what is needed to take care of their kids?
I can tell you that even among good, loving and caring families the need to protect the kids doesn't always come first, and many kids are exposed to health, accidental and other risks, and their parents will not spend the money required to acquire the right protection they need. And most of the time it means only as low as $1 a day...
Thursday, July 23, 2009
Right Article Regarding Homebirth Midwifery Insurance
This article is worth reading: http://ezinearticles.com/?Homebirth-Midwives---The-Hassle-of-Getting-Insurance&id=2575487
Blake is an authority in malpractice & E&O insurance.
Blake is an authority in malpractice & E&O insurance.
Homebirth Malpractice or Professional Indemnity Insurance
Homebirth Malpractice or Professional Indemnity Insurance: There are endless articles by private midwives from many countries, telling the horror stories of how difficult it is (if not impossible) to get professional indemnity insurance for private midwives practicing homebirth.
Over the past 4 years, Sinclair Insurance Company offers repeatedly Personal Liability Insurance Policies (covering both public or general liability AND professional indemnity) online, at Sinclair's website at www.sinclairpremium.com - including the cover for midwives, private midwives, who practice homebirth (There are at least two other insurance companies who offer this cover - but I refer to the offer available online by Sinclair).
For some reason (and the SEO problem is not one of them...) most of the private midwives do not use this option.
Well, some of them (maybe a lot of them) do not use the internet as a search tool for their insurance needs, and maybe other portion of them do not shop online - but still, if there is such a dramatic need why dont most of them try it?
תוויות:
Homebirth,
IACE,
Malpractice Insurance,
Midwives,
Professional Indemnity
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